Mediazoo doubles down on change-ready learning with the acquisition of Uncertainty Experts.
The acquisition merges Mediazoo’s large-scale learning and comms capability with Uncertainty Experts’ behavioural-science approach to building confidence in uncertainty.
The news is unpacked in a one-off Generating… episode, explaining the thinking behind the move and introducing the joint offer, available now.
(London, UK) 08/12/25: Mediazoo has released a special episode of its AI-focused podcast Generating… to announce the acquisition of behavioural-science company Uncertainty Experts, marking a strategic expansion of the agency’s learning and communications offering.
Generating… explores the impact of AI on learning, creativity, and work through candid conversations with industry leaders. In this episode, Mediazoo shares a major milestone in their L&D offering.
Hosted at the world-famous Groucho Club in London, the episode unpacks how uncertainty is reshaping the modern workplace, examines the science behind uncertainty tolerance and explores how the Uncertainty Experts programme is equipping organisations to navigate change and thrive in the age of AI.
Participants in this special episode included Giles Smith (CEO, Mediazoo), Pete Ashcroft (Strategy Director, Mediazoo), Sam Coniff (Chief Uncertainty Expert, Uncertainty Experts) and Katherine Templar Lewis (Lead Scientist, Uncertainty Experts).
Giles Smith, CEO at Mediazoo, said the deal reflects a shift in what organisations need from learning and communications partners. He said: “Uncertainty touches every decision we make. The advantage belongs to the organisations that learn to meet it head-on and turn the unknown into momentum.”
The deal brings together Mediazoo’s scalable learning expertise with Uncertainty Experts’ neuroscience-backed behaviour-change programmes, built to help organisations thrive in volatility.
Uncertainty Experts, founded by Sam Conniff and Katherine Templar Lewis, is known for turning uncertainty into a leadership superpower through science, storytelling, and bold, award-winning interventions.
The joint Mediazoo and Uncertainty Experts offering is now live.
Listen to this episode of Generating... now on
Uncertainty Experts
Founded in 2021, Uncertainty Experts is a behaviour change company on a mission to help people and organisations turn uncertainty into opportunity. Created by entrepreneur and author Sam Conniff, the project was born during lockdown as a radical exploration of how we can lead, create, and adapt when the map runs out.
What began as a self-funded experiment quickly grew into a Netflix-backed documentary series and a scientifically validated learning experience. Developed in collaboration with leading cognitive scientists and award-winning documentary makers, Uncertainty Experts has been peer-reviewed and published for its measurable impact on reducing anxiety and increasing adaptability.
Today, Uncertainty Experts delivers transformational, cohort-based programmes that combine science, storytelling, and real-world experience to help people think sharper, act braver, and lead better. Its work has engaged forward-thinking organisations including Apple, Netflix, Nike, Google, and the NHS, and earned industry recognition for innovation in learning and leadership development.